A short time to market has always been an important weapon for consumer products, and in recent years, this has increasingly been the case for industrial products as well. The faster the design process moves, the faster the costs of development and production can be recouped. Not a bad prospect in times of shrinking margins. However, as a result of the increasing global competition, the pressure to further shorten the time to market is increasing. Added to that is the fact that the Product Life Cycle for consumer products is becoming steadily shorter. A new product barely reaches the market before a follow-up is already being announced. SolidWorks is anticipating that trend by adding powerful, specific functions that offer focussed support for structural engineers, but also marketing and sales departments, in accelerating the development of new products.
An important phase in the creation process for a product or machine is the processing of feedback on the initial designs from the customer and/or sales/marketing department. Being able to present the most true-to-life 3D images possible at an early stage plays a crucial role in this process. To help you achieve this, SolidWorks includes special functionality to create photorealistic images (artist’s impressions) from the 3D CAD environment.
SolidWorks offers options such as the ability to add depth-of-field to images to make components in the 3D less sharp or, indeed, to add optimum focus to components. This function is especially useful to accentuate certain parts of a product or machine. This creates the impression that the product already exists and that what they are looking at is a photograph taken of the product.
Photoview 260 offers you the option to automatically add realistic shadows based on the selected position of the “light source”. In this way, for example, you can create the perfect image of the position of the object in the location at which it will eventually be placed. With the render options of SolidWorks, “virtual product presentations” are made considerably “more true-to-life”.